Artificial intelligence (AI) is rapidly changing industries around the world, and the video game industry is no exception. From game production to testing, distribution, and publishing, AI is reshaping how we create and experience games. But what exactly does this mean for the professionals behind these games? What changes are they facing, and how can they prepare for the future?

These are the questions I’ve set out to answer in a new study I’m conducting for Game Only, a video game industry cluster in France. Over the next few months, I’ll be interviewing professionals across the video game industry to better understand how AI is impacting their daily work and how their roles are evolving. Through this study, I aim to explore both the challenges and opportunities presented by AI, while sharing the insights I gather along the way.

Why This Study Matters

AI is more than just a new tool for automation — it’s a transformative force. In video game production, AI is speeding up workflows, assisting with procedural generation, and even taking part in creative processes such as level design or NPC behavior. But while AI offers incredible potential, it also raises important questions for the industry’s workforce.

For instance:

  • How will AI affect the role of game designers and developers? Will they shift from creating assets to managing AI-driven tools?

  • What does the future hold for QA testers? As AI-driven testing tools become more sophisticated, how will traditional testing roles evolve?

  • How will publishing and distribution adapt? AI can streamline processes, but it also has the potential to disrupt traditional workflows in ways we have yet to fully comprehend.

This study will dive into these areas and more, aiming to provide a clearer picture of what AI means for the future of the industry.

My Approach: Interviewing Industry Experts

To understand the impact AI is having on these professions, I’ve decided to focus on the voices of the professionals themselves. I’ll be conducting interviews with key figures across the industry — from game designers and developers to QA testers, producers, and distributors. These interviews will form the backbone of the study, providing real-world insights into how AI is already influencing the day-to-day lives of video game professionals.

Through these conversations, I hope to uncover both the practical changes that AI is bringing to the industry and the deeper, more strategic shifts in how professionals approach their work. I believe that these firsthand accounts will offer valuable perspectives on where the industry is headed and how it can adapt to this rapidly changing landscape.

What to Expect

Throughout this process, I will be sharing regular updates on my findings. These updates will take the form of individual articles that focus on specific areas of the study, including:

  • Insights from interviews with professionals about how AI is impacting their specific roles.

  • Analysis of key trends and shifts in how AI is used in different stages of game development.

  • Practical takeaways for professionals looking to adapt to these changes.

Each article will offer a unique perspective on how AI is influencing the industry, and I invite you to follow along if you’re curious about how AI is shaping the future of video game professions. I’ll be publishing these articles here on Medium, so make sure to follow me to stay up to date with the latest findings.

Join the Conversation

I’d love to hear from other professionals in the industry. If you’re working in the video game industry and have seen AI impact your work, or if you have questions about how AI might affect your role in the future, feel free to reach out or share your thoughts in the comments. I believe that collaboration and open dialogue are essential to understanding these shifts and preparing for the future.

AI is reshaping how we work, and the video game industry is at the forefront of this change. This study is a step towards understanding what this means for the professionals behind the games we love. By interviewing key players in the industry, I hope to not only highlight the impact of AI but also offer valuable insights for those navigating this new landscape.

I’m excited to share this journey with you. Stay tuned for more updates as we explore the impact of AI on video game professions.